Packaging

Our packaging designs at SKNFY have been specifically chosen based on data provided through secondary research. During my research, I discovered that Gen Alpha consumers prefer packaging that is neither too childish nor too mature, as finding the right balance is key to attracting their attention and making products feel relatable to their age group. I also found that Gen Alpha are highly drawn to playful, interactive, and collectible packaging designs. Many beauty brands have already started introducing these features into their products, such as Tarte Cosmetics with their gummy bear charm attached to their peptide lip gloss wand.
This is why I specifically chose to design SKNFY’s lip oils in a more fun and interactive way. Each lip oil comes in a different flavour and includes a mystery keychain inside the packaging that customers can attach directly onto the product. This creates a more personalised and exciting experience for customers while encouraging repeat purchases as consumers may want to collect the different charms available.

I was also inspired by the growing popularity of blind boxes, as engagement from Gen Alpha consumers towards collectible and surprise-based products has increased significantly over recent years. Research shows that younger consumers enjoy products that feel interactive, customisable, and shareable on social media. By introducing mystery keychains into SKNFY’s packaging, the brand creates a sense of excitement and surprise that makes the products feel more unique and memorable. This also encourages customers to share their purchases online through platforms such as TikTok and Instagram, helping increase brand awareness and customer engagement.